The business of TV production
bookUSUS2009Book
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1Core Metadata
Title & Origin
Canonical title
The business of TV production
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US
Language
en
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Global
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book
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Release date
1/1/2009
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2Content
Synopsis
Television is the dominant mass medium of the current era. Its lifeblood in whatever form it takes is content - the programs it broadcasts to the public. This book is an insider's view of the business of production of TV programs, for university-level courses and for those in the industry wanting to upgrade their skills. It is the story of the TV producer, and the leadership of creative people, the management of resources of production (including funding) and the guiding of the production process. Covering all genres of television - drama and comedy, documentary and current affairs, infotai...
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Nonfiction
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book
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3Commercial Metrics
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4Audience Intelligence
hardcover
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reddit
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93.6
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328
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201
Audience size
2,612,273
Last updated
6/11/2026