Stupid Man, Smart Phone

seriesGlobal2016
Updated last week
Last deep analysis: never
Popular Love
76
Signal Breakdown
Discussion Depth
Social Sentiment
Reddit Engagement Reach
Reddit Volume Reach
90-Day Trend
True Feel
75
Cult Favourite
90
Rising
--
Recommend
--
Reach Meter
36
Reach Breakdown
Reddit Reach
Reddit Volume
90-Day Reach Trend

1Core Metadata

Title & Origin
Canonical title
Stupid Man, Smart Phone
Original title
Not yet measured
Country
Not yet measured
Language
Not yet measured
Territory
Global
Release & Format
Format
film_tv
Release status
concluded
Release date
1/1/2016
Duration (min)
Not yet measured
Episodes
Not yet measured
Rights & Rating
Rating system
Not yet measured
Rating
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Licensing
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Distribution
Not yet measured
Volume count
Not yet measured
Network
BBCStudio
BBC ThreeNetwork

2Content

Synopsis

Russell Kane is crossing into the deadly Arctic Circle, travelling as far north as he can go - desperate for a cheeky peek at the legendary and beautiful Northern Lights. His mission partners are YouTube's beguiling wife and wife team - Rose and Rosie.Completely bereft of any survival skills or knowledge of the local customs or language, they're wandering the frozen wilds with just their mobile phone in the hope that it will prevent them freezing to death. But can the phone help them reach remotest Norway in order to get the best seats to view the hauntingly beautiful aurora borealis (Northern Lights)?To triumph they'll need to squeeze every megabit out of their phones. They'll refer to online experts for assistance, and their social media followers for help. But for Russell, it will be hard to separate the good advice from the offensive - and somewhat ignorant - trolling!They'll summon the full power of the internet to video call a sexy gun-toting survivalist for fire-starting advice, and beg their followers to identify the edible berries from the deadly. Their biggest challenge comes when their sat nav takes them to what seems to be the home of a family of serial killers. Has their phone sent them down the wrong path, or is the freezing cold getting to them? Can the internet conquer dog-sledding, indigestion-inducing reindeer blood pancakes, and the world's smelliest food - or should it just stick to helping us put up shelves and leave it at that?

Tags & Format

Themes

comedytravel

Tone

Not yet measured

Content Warnings

Not yet measured
Target age rating
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Content format
documentary_series
Awards

Not yet measured

3Commercial Metrics

Box Office
Box office
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Currency
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Original
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Revenue
Total revenue
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Revenue tier
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Awards
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Sales & Streams
Units sold
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Streams
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Rights
Rights status
Not yet measured
Distribution
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Revenue tier
Not yet measured

4Audience Intelligence

reddit
Score
57.0
Score count
4
Rank
4
Audience size
23,689
Last updated
6/11/2026

5Industry Links

6Community Sentiment

How people are talking about this IP — each row is a different signal: reviews, ratings or comments from one source.

Positive ≥0.6Mixed 0.4–0.6Negative <0.4
TVmazebased on TV airing & listing status
Mixed0.50
How sentiment scores are calculated