Ninjago

toyUSUS
Updated 7 hours ago
Last deep analysis: never
Popular Love
65
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90-Day Trend
True Feel
90
Cult Favourite
23
Rising
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Recommend
100
Reach Meter
48
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1Core Metadata

Title & Origin
Canonical title
Lego Ninjago
Original title
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Country
US
Language
en
Territory
US
Release & Format
Format
Toy
Release status
released
Release date
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Duration (min)
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Episodes
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2Content

Synopsis

Lego Ninjago (IPA: , nin-JAH-goh) is a Lego theme that was created in 2011 and a flagship brand of The Lego Group. It is the first theme to be based on ninjas since the discontinuation of the Lego Ninja theme in 2000. It was produced to coincide with the animated television series Ninjago, which was superseded in 2023 by a new series titled Ninjago: Dragons Rising. The theme focused on a group of six teenage ninjas, led by the legendary Green Ninja, Lloyd Garmadon. The ninja characters are "Elemental Masters", which means that they each possess elemental powers. They are also trained in the fictional martial art of "Spinjitzu" by their ancient and wise teacher, Master Wu, giving them the ability to fight against the forces of evil. In 2023, new characters were introduced for the replacement series. Lego Ninjago received phenomenal popularity and success in its first year, and a further two years were commissioned before a planned discontinuation in 2013. However, after a brief hiatus, the line was continued after feedback from fans and has been in production ever since. The Lego Group developed the theme into a media franchise aimed primarily at young and pre-teenage boys, which has produced books, video games and theme park attractions. The popularity of the TV series and the toy line resulted in the production of The Lego Ninjago Movie, released in 2017, which was the third film in The Lego Movie franchise. A live-action film based on Ninjago is in development. On January 14, 2026, the Ninjago theme celebrated its fifteenth anniversary, making it one of The Lego Group's longest-running and most successful original themes.

Tags & Format

Themes

All pages needing factual verificationJapan in non-Japanese cultureLego NinjagoLego themesShort description is different from WikidataUse mdy dates from January 2026Wikipedia articles needing factual verification from January 2026

Tone

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Target age rating
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Content format
toys — building set
Awards

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3Commercial Metrics

Box Office
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Original
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Revenue
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Units sold
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4Audience Intelligence

reddit
Score
34.6
Score count
1
Rank
1
Audience size
346
Last updated
6/11/2026

5Industry Links

6Community Sentiment

How people are talking about this IP — each row is a different signal: reviews, ratings or comments from one source.

Positive ≥0.6Mixed 0.4–0.6Negative <0.4
How sentiment scores are calculated