Mini Brands

ZURU Mini Brands

toyNZNZ2019
Updated last week
Last deep analysis: never
Popular Love
89
Signal Breakdown
Social Sentiment
Fan Works
Cross Platform Breadth Reach
90-Day Trend
True Feel
100
Cult Favourite
100
Rising
--
Recommend
--
Reach Meter
25
Reach Breakdown
Platform Breadth
90-Day Reach Trend

1Core Metadata

Title & Origin
Canonical title
Mini Brands
Original title
Not yet measured
Country
NZ
Language
en
Territory
Global
Release & Format
Format
toy
Release status
Not yet measured
Release date
1/1/2019
Duration (min)
Not yet measured
Episodes
Not yet measured
Rights & Rating
Rating system
Not yet measured
Rating
Not yet measured
Licensing
Not yet measured
Distribution
Not yet measured
Volume count
Not yet measured
Alternate Titles
ZURU Mini Brands
Original

2Content

Synopsis

Miniature replica collectibles of real consumer brands (food, beauty, household products) by ZURU sold in blind capsule balls; multiple themed series with over 1 billion capsules sold globally.

Tags & Format

Themes

collectiblesurpriseminiatureblind-boxbrand-licensing

Tone

playfulnostalgic

Content Warnings

Not yet measured
Target age rating
Not yet measured
Content format
toy_line
Awards

Not yet measured

3Commercial Metrics

Box Office
Box office
Not yet measured
Currency
Not yet measured
Original
Not yet measured
Revenue
Total revenue
Not yet measured
Revenue tier
Not yet measured
Awards
Not yet measured
Sales & Streams
Units sold
Not yet measured
Streams
Not yet measured
Rights
Rights status
Not yet measured
Distribution
Not yet measured
Revenue tier
Not yet measured

4Audience Intelligence

reddit
Score
74.7
Score count
19
Rank
17
Audience size
66,203
Last updated
6/11/2026
tiktok
Score
Not yet measured
Score count
Not yet measured
Rank
Not yet measured
Audience size
Not yet measured

5Industry Links

Official Site

official

Wikipedia

wikipedia

6Community Sentiment

How people are talking about this IP — each row is a different signal: reviews, ratings or comments from one source.

Positive ≥0.6Mixed 0.4–0.6Negative <0.4
Aggregatedbased on community signals
Very Positive7.80
How sentiment scores are calculated