LEGO Hidden Side

toyGlobal2019ToyToys & Collectibles
Updated 2 weeks ago
Last deep analysis: never
Popular Love
13
Signal Breakdown
Google Entity Reach Reach
Social Sentiment
Search Persistence
Discussion Depth
90-Day Trend
True Feel
--
Cult Favourite
0
Rising
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Recommend
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Reach Meter
87
Reach Breakdown
Google Entity Reach
90-Day Reach Trend

1Core Metadata

Title & Origin
Canonical title
Lego Hidden Side
Original title
Not yet measured
Country
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Language
Not yet measured
Territory
Global
Release & Format
Format
building_set
Release status
active
Release date
2019
Duration (min)
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Episodes
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Rights & Rating
Rating system
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Rating
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Licensing
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Distribution
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Volume count
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2Content

Synopsis

Lego Hidden Side is a discontinued Lego theme that was first introduced in August 2019. It took place in the fictional city of "Newbury" and linked Lego playsets to an app of the same name (for iOS and Android), which was used to hunt, capture and collect ghosts via augmented reality. The series came on the market in 2019 and, after the discontinued Lego Dimensions and Nexo Knights series, represented another attempt by The Lego Group to link digital and real game worlds. It was accompanied by the Lego Hidden Side webisode series and a television special, which was released on the Lego YouTube channel, and on Cartoon Network. The product line was discontinued by the end of 2020.

Tags & Format

Themes

Lego themesLego video gamesShort description matches Wikidata

Tone

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Content Warnings

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Target age rating
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Content format
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Awards

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3Commercial Metrics

Box Office
Box office
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Currency
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Original
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Revenue
Total revenue
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Revenue tier
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Awards
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Sales & Streams
Units sold
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Streams
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Rights
Rights status
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Distribution
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Revenue tier
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4Audience Intelligence

reddit
Score
11.2
Score count
1
Rank
1
Audience size
4
Last updated
6/11/2026

5Industry Links