Cocaine Cowboys: The Kings of Miami

seriesGlobal2021TV Series
Updated last week
Last deep analysis: never
Popular Love
79
Signal Breakdown
Discussion Depth
Reddit Engagement Reach
Social Sentiment
Reddit Volume Reach
90-Day Trend
True Feel
75
Cult Favourite
92
Rising
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Recommend
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Reach Meter
37
Reach Breakdown
Reddit Reach
Reddit Volume
90-Day Reach Trend

1Core Metadata

Title & Origin
Canonical title
Cocaine Cowboys: The Kings of Miami
Original title
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Country
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Language
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Territory
Global
Release & Format
Format
film_tv
Release status
concluded
Release date
1/1/2021
Duration (min)
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Episodes
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Rights & Rating
Rating system
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Rating
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Licensing
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Distribution
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Volume count
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Network
rakonturStudio
NetflixNetwork

2Content

Synopsis

Fifteen years after the release of his cult classic film comes director Billy Corben's Cocaine Cowboys: The Kings of Miami, a six-part saga on the South Florida traffickers indicted in one of the largest drug cases in U.S. history. Alleged to be the chief U.S. distributors for two of Colombia's biggest cartels, Cuban exiles Augusto "Willy" Falcon and Salvador "Sal" Magluta were accused of smuggling over 75 tons of cocaine into the U.S. in the 1980s. The high school friends built a reputed $2 billion empire that made Willy and Sal, aka "Los Muchachos," two of Miami's biggest celebrities. While law enforcement plotted their takedown, the world champion powerboat racers managed to skillfully outrun and outmaneuver prosecution for decades before the chase finally came to an end. Featuring colorful interviews with those closest to them, their defense team, and the Feds tasked with taking them down, the series paints a vivid portrait of the last of Miami's "cocaine cowboys."

Tags & Format

Themes

crime

Tone

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Content Warnings

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Target age rating
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Content format
documentary_series
Awards

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3Commercial Metrics

Box Office
Box office
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Original
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Revenue
Total revenue
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Revenue tier
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Sales & Streams
Units sold
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Rights
Rights status
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Distribution
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Revenue tier
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4Audience Intelligence

reddit
Score
93.6
Score count
329
Rank
201
Audience size
2,674,663
Last updated
6/11/2026

5Industry Links

6Community Sentiment

How people are talking about this IP — each row is a different signal: reviews, ratings or comments from one source.

Positive ≥0.6Mixed 0.4–0.6Negative <0.4
TVmazebased on TV airing & listing status
Mixed0.50
How sentiment scores are calculated